By leveraging hyper local targeting and age targeting, the campaign successfully increased brand awareness, leading to a significant return on investment.
Campaign Goal: Reach a new client base by increasing awareness of their brand around their New York City, Rockefeller Center Salon. Using hyper local targeting and age targeting to reach their target audience.
Location: 2K around the Rockefeller Plaza NYC
Budget: $10,000
Age Range: +25
Creative Types: Display, GIF & Native - In App
Interest: Fashion-forward, busy professionals from the area, Beauty enthusiasts, Fifth Avenue Shoppers
Devices: 95% Mobile and 5% Tablet
OS: 77% Android, 22% iPhone, 1% Windows
Results:
Impressions: +780k
Clicks: +10k
CTR: 1.34%
eCPM: $1.24
eCPC: $0.09
