By leveraging data-driven targeting and massive spread and real time optimization, we not only achieved impressive engagement rates to ensure awareness to the pressing matters in India, but also contributed to the democratic process by encouraging voter participation in both states the voting percentage passed the 71%.
Campaign Goal: Reach the voters audience in states A and B aiming to engage and inform them, on public scandals which the opposition is responsible for while encouraging them to participate in the democratic process.
Duration: 40 days
Budget: $280,000
Location: India
Creative Types: Display ads, In-App & Mobile Web. Push Notification Ads
Age Range: 18+
Interest: Voter Audience, mainly of opposition
Devices: Mobile 94%, Tablet 4%, Desktop 2%
OS: Android 93%, iPhone 5%, Other 3%
Impressions: +386m
Clicks: +2.5m
CTR: 0.67%
eCPM: $0.54
eCPC: $0.08
