By leveraging branding and awareness campaigns, the car dealership saw significant traffic to their website from relevant audiences, increasing overall brand recognition and engagement in Guatemala.
Pilot Campaign: Location & interests branding awareness campaign for Brand A SUV’s.
Footfall Campaign: Hyper-local footfall campaign for car dealership in Guatemala City.
Pilot Campaign Goal: Branding and awareness for the Brand A SUV’s. Generating traffic and awareness for the car dealership website from relevant audiences interested in the Brand A brand in Guatemala.
Footfall Campaign Goal: Generating foot traffic to the main car dealership of the company in Guatemala City. The client had an important Brand A promotion sale done at this time.
Pilot Campaign Budget: $10,000
Location: Guatemala City
Age Range: +18
Creative Types: Display, Video, Native. Video-In-App, Mobile Web
Interests: Luxury car lovers, Outdoor enthusiasts, Environmentally and family oriented
Device: 92% Mobile and 8% Tablet
OS: 90% Android, 9% iPhone, 1% Other
Impressions: +24.5m
Clicks: +211k
CTR: 0.85%
eCPM: $0.4
eCPC: $0.05
Benefits of a footfall campaign is generating traffic to your website in addition to foot traffic to your store
In this case, the client received hyper-local traffic in CPC cost of less than $0.25
Retargeting data, the client was able to collect important intel for his next, branding, footfall or performance campaign
Budget Spend: $3,500 Total Revenue: $36,000 Net Profit: $32,500 ROI: 928.57%
