The goal was to increase brand awareness in 13 locations across Mexico while reaching the highest number of residents and tourists who like to have fun and party, attend night activities, festivals, concerts.
Campaign Demographics
Ages: 18-35
Campaign Details
Duration: 2 months
Original Budget: $20,000
Final Budget: $35,000 (client increased budget due to the results)
Creatives: Display, Native, Video-in app & Mobile Web
