Cost per visit was 669% lower than expected. The cost per visit was significantly reduced and the daily number of visitors significantly increased.
The campaign aimed to generate foot traffic to 3 stores in New Jersey for ages 18 and over. The client expected the cost per visit to be around $20. We utilized hyper-local targeting within a 10km radius around the 3 locations, focusing on footfall by showing ads around the store and tracking who viewed the ad and visited the store afterward.
